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You pay for ads. See which ones pay you back.

Velora connects your WooCommerce shop to Google and Meta Ads and shows one thing clearly — where the money comes from, and where it leaks. No dashboards to learn, no analyst needed.

Start free How it works
WordPress plugin · 3-minute setup No card required GDPR-ready
Example
You spent on ads €4 820
Your shop earned €14 360
Every €1 came back as 2.98×
Where people drop off Biggest leak: 77% product → cart
Visit 18 400 Product view 9 870 Cart 2 310 Order 212
5 sec
to read your numbers
2 colors
earned · lost
5 questions
your dashboard answers
3 min
from plugin to first chart
What Velora shows you
01

Earned versus spent, in one glance

Three numbers at the top: what you spent on ads, what the shop earned, and how much came back for every euro. Purple means it worked; amber means it leaked.

Example
Spent on ads€4 820
Shop earned€14 360
2.98× back for every €1
02

The funnel as a leaking pipe

From visit to order, every step you lose people is drawn as a drip into a pool. The biggest leak is highlighted, with a plain sentence about what it costs you.

Example 18 400 9 870 2 310 212
03

Which ads pay for themselves

Google and Meta side by side, each with a verdict: keep, watch or cut. Click the verdict to see the one sentence of reasoning behind it.

Example
Google Ads 3.10× Keep
Meta Ads 1.72× Watch
04

Every lead with its path

Orders, forms, calls and goal pages in one list. Open a lead to see the ads and visits that led to it, and mark it won or lost.

Example
Katrin M. · 3 touches over 6 days
Google Ads Email Order · €148
Won In progress Lost
Five tabs, five questions

Each tab answers one question. Nothing to configure.

What earns, how buyers get to an order, where money leaks and what to change this week — ready the day you connect your shop.

Example
Google Ads
Meta Ads
Organic search
Email
Earned €14 360
Left without ordering 18 188
Simple
2.98×
back for every €1 on ads
Marketer ROAS 2.98×
Google Ads 3.10×
Meta Ads 1.72×
Organic search —
Email —
Why your ad dashboards disagree

Every platform grades its own homework. Your shop keeps the real score.

Google, Meta and your newsletter tool each report the same sale as their own. Add them up and you get three orders that never existed. Velora starts from the order in WooCommerce and works backwards — so one sale is counted once.

Ad dashboards say one order · three reports
Google Ads last click before the order +1 order · €148
Meta Ads saw the ad within 7 days +1 order · €148
Email opened the newsletter +1 order · €148
Reported in total 3 × €148 = €444
Your shop says WooCommerce order #4812
Meta ad · day 1 →Google ad · day 4 →Email · day 6 → Order €148
Credit, split once (last click):
Really happened 1 × €148 = €148
Each platform sees only its own ads Google cannot see the Meta ad that started the visit, and Meta cannot see the Google search that finished it. Each one fills the gap with itself.
The counting windows are long A click counts for up to 30 days on most platforms. The longer the window, the more orders a channel can claim that it did not cause.
A seen ad counts as a click View-through counting credits an ad that was merely scrolled past. It inflates the report without anyone ever choosing to click.
Velora starts from the WooCommerce order and works backwards. One sale is counted once, and the credit is split by a rule you chose — the same rule for every channel.
Bring your own AI · MCP

Let your AI assistant read the real numbers.

Connect Claude Code, or any MCP client that accepts an access token, to Velora today; claude.ai and ChatGPT follow once their sign-in is ready. Your assistant gets the same de-duplicated orders, spend and funnel you see — not the inflated platform reports — so its weekly report and budget advice rest on what actually sold.

Read-only Contacts hidden Revoke any time
You, to your assistant
Where did we waste money last week, and what should I change on Monday?
Assistant · via Velora MCP
Meta Ads returned €1.72 per €1 — down from €2.40. “Autumn knitwear” drove 31 of the 46 orders; the other two campaigns brought 15 orders for €1,120. Suggestion: pause the two weak campaigns and move €600 to Google Search, which returns €3.10 per €1 with headroom. Source: Velora · 212 WooCommerce orders · last-click, 30-day window

An example exchange with an example shop’s data — not a recorded conversation.

What it gives back

How much of your ad budget is going nowhere?

Move the slider to your monthly ad spend. The figures below use a 12% share of wasted spend — the middle of the 10–20% range typical for shops running Google and Meta without de-duplicated order data.

€500€30,000
Typically wasted (12%)
€576 per month
Recoverable in the first year
€6,912
See it on your own numbers

An illustration, not a promise. It assumes you act on what Velora shows — pausing the campaigns that do not pay back is still your decision, and results depend on your shop.

A worked example
  1. A shop spends €4,800 a month across Google and Meta. Both dashboards claim the same orders, so the reported total is roughly a third higher than the shop actually sold.
  2. Velora counts each WooCommerce order once. Two of the five campaigns turn out to return €0.80 per €1 — €580 a month going out and not coming back.
  3. Pausing those two and moving the budget to the channel that returns €3.10 per €1 recovers about €6,960 over a year.
We keep raw visit data for 3 years, then delete it. Three years covers the year-on-year comparisons a shop actually uses and nothing beyond that. Orders, spend and the funnel stay for the same period; you can erase everything sooner from Settings at any time, and it is gone from our databases, not just hidden.

Start with your shop's address

Install the plugin, connect your ad accounts, and see your first funnel within a day. Everything is free while Velora is in beta.

Works with WooCommerce 7+
Reads ad cost; sends Google only the conversions you switch on
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