Four steps. One honest number.

Velora joins what your shop sells with what your ads cost. Read through the steps, or move the slider below to see how the numbers react.

1

The plugin starts listening

Install the WordPress plugin and it sends every visit, cart and order to Velora. No tag manager, no code, no data layer to configure.

about 3 minutes
Woo Receiving
Visit · /merino-throwjust now
Added to cart4 s ago
Order #4812 · €1481 min ago
2

Your ad accounts send their cost

Connect Google and Meta once and Velora reads campaign cost every night. Channels without a connector — TikTok, a newsletter, a partner — you enter by hand, once per period.

about 2 minutes per account
Google Ads €3 240 · 30d Read-only
Meta Ads €1 580 · 30d Read-only
Velora reads cost by campaign, nightly. It never changes a budget.
3

Velora joins the two halves

Every order is matched back to the visit that started it, and every visit back to the channel that brought it. What is left is a funnel that shows exactly where people stopped.

first numbers within a day
Visit 18,400 Product 9,870 Cart 2,310 Order 212
4

You get a verdict, not a dashboard

Each channel is judged on what it earned against what it cost. Keep, watch, or cut — with the sentence behind the judgement, so you can disagree with it.

reliable after about two weeks
Google Ads 3.10× Keep
Meta Ads 1.72× Watch
Try it

Move the slider. Watch what a euro comes back as.

An illustration, not your shop: spending more brings more orders, but each extra euro brings a little less than the one before it.

Monthly ad spend €4,000
€1,000€12,000
Shop earns
€12,400
Every €1 comes back as
3.10×
spentearned